About Us

Cat Murray is the principal at Nashua Ventures.

Cat's early career after graduation from St. Anselm College in Manchester, NH includes sales and marketing positions at top technology companies such as Siemens, Genuity, and Availant where he demonstrated his sales and marketing skills as a top performer, negotiator and closer.

The lessons, technologies, process and insight that he gained drove him to start a business designed to enable strategic high-tech sales reps making high six to seven figure incomes and their organizations to increase deal sizes, close more deals and shorten sales cycles. He started Seligence (“Sales Intelligence”) at age 28 with nothing more than some creative ideas and a few hundred dollars.

Key to the initial success was the ability to attract top-tier customers including Adobe, Microsoft, Sun Microsystems, and CA and to create his ‘lean start-up’ on a shoestring budget, focusing on keeping costs low and customer needs high.

By listening to what large enterprise sales organizations needed to streamline their success, he changed the way they approached strategic account planning, sales prospecting and selling into Fortune 1000 and Global 500 companies with the introduction of CRUSH Reports in 2005. CRUSH Reports were a run-away success and the resulting demand increased business to put the company, re-named as SalesQuest, on the Inc. 500 ranked #255 on the list of Fastest Growing Companies in 2008.

With customer acquisition, revenues, profits and renewals continuing to grow in the down economy, Cat and his team created new offerings including CRUSH Alerts (aimed to help sales reps track their most valuable customers and prospects) and the CRUSH Target Builder web application (created for high tech marketers to hyper-target their marketing campaigns).

In addition to innovating new products, his leadership has enabled CRUSH on mobile devices, into CRM systems (like salesforce.com with the ConnectCRUSH app) and has become the basis for large enterprise account planning at companies like EMC who have created sales curriculum built around CRUSH Reports.

Cat brings 15+ years of experience in leadership, sales, marketing, technology development, financial management, and team building to your initiative.